3 March 2025
Indonesia’s famous make-up brand, Make Over continues its partnership with NIKI this year. Make Over previously partnered with NIKI in 2024 to launch a creative campaign that celebrates beauty and self-expression. The collaboration provided fans with NIKI’s own color choices and favorites.
At that time NIKI was appointed as the muse for Makeover’s latest product Powerstay Glazed Lock Lip Pigment. The NIKI x Make Over collaboration was made possible by Springboard. Springboard as 88Rising’s authorized commercial partner in Indonesia.
NIKI Artistic Style
The collaboration features a NIKI-inspired makeup line that emphasizes vibrant colors that reflect her artistic style.
The initial appearance of this product was highly anticipated by makeup lovers because of its astonishing formulation. Formulated with patented powerglaze technology, the pigment intensity of this product can last all day without cracking, not easily lost, and smudge-proof. The formula also feels light, non-sticky, and non-greasy when applied to the lips.
Large Variety of Color Options
Makeover Powerstay Glazed Lock Lip Pigment is available in 12 color variations that include nudes, vibrant, natural (my lips but better), and bold colors. All shades are curated and designed for color exploration for all skin tones.
The collaboration was an immediate success positioning Glazed Powerstay lipstick as the #1 product for Make Over – surpassing and doubling sales more than any other product since 2019.
