13 March 2025
Food trends are evolving—are you keeping up? Klub Kreator’s first event of 2025 showed the creators on how to stay ahead and create trend-worthy content.
Klub Kreator: A Creative Space to Learn, Connect, and Elevate
On February 22, 2025, Maggenta (one of the IPs owned by Springboard) made its highly anticipated return with its flagship program, Klub Kreator. Centered around the theme Taste The Trends: Navigating Food Content in 2025, the program brought together six communities—ACMI, Mabela Cooking Club, Natural Cooking Club, Genk Pejuang Dapur, Pergi Makan JKT, and Ibu Berwisata—for its first workshop of the year. The event delivered valuable insights that participants could put into practice in their daily content production.
During this workshop, participants had the chance to gain insights from experts in content creation. Maggenta invited two outstanding guest speakers, Windy Iwandi (@foodirectory) and Ray Paramarta (@ray.paramarta), to share their experiences and valuable tips on producing engaging content.
It wasn’t just Windy Iwandi and Ray Paramarta, Maggenta’s head, Aliya Tjakraamidjaja, also took the stage to share what Maggenta is all about and why being part of it comes with so many great perks for the participants.
Learned from The Experts
To help participants level up their content creation skills, Windy Iwandi gave a hands-on demo of her creative process. She broke it down step by step, starting with the video hook and moving on to the enjoyment scene, so the audience could learn directly from her. On top of that, she also shared her go-to “weapons”, the gear she uses to produce her daily content.
Klub Kreator didn’t just stop at the hands-on demo—it also gave participants a chance to ask the speakers their burning questions. Five participants from each community got to jump in with some really great questions.
Supported by Bakmielineal, Owned by Ray Paramarta
Of course, Klub Kreator participants didn’t just gain valuable insights, they also got to taste Bakmielineal, owned by none other than Ray Paramarta!
To wrap up the workshop on a high note, Klub Kreator threw in a fun challenge: participants had to create an Instagram Reels video, with 200K e-wallet credit and a Bakmielineal voucher up for grabs for five lucky winners!
Another Klub Kreator is coming your way soon, stay tuned!
We’re all about supporting hyperlocal creators to grow and build an impactful community! Another Klub Kreator is coming your way soon so stay tuned for updates on Maggenta’s Instagram (@maggenta.id). See you there!
