writer: Rebecca Hidayat
28 April 2022
Experience the Magic of Pesta Rasa 2022
Pesta Rasa, organized by Endeus.tv, is a vibrant culinary festival that unites food enthusiasts to celebrate diverse flavors and culinary traditions. This event offers attendees an immersive experience with live cooking demonstrations, engaging talk shows, and a curated selection of food vendors, all aimed at showcasing the rich tapestry of global and local cuisines.
Held at Gandaria City, Jakarta Selatan, from August 19 to 21, 2022, Pesta Rasa 2022 featured a plethora of activities designed to delight food lovers. The festival’s theme, “Start With Food,” emphasized the importance of culinary arts as a starting point for cultural exploration and community building.
A Celebration of Flavors and Culinary Arts
Pesta Rasa isn’t just a food festival; it’s a celebration of culinary arts. The event featured a curated lineup of renowned chefs showcasing their skills through live cooking demonstrations. Attendees were treated to tips and tricks straight from the kitchen, making it a must-visit for aspiring home cooks and food lovers alike.
Interactive Experiences for Food Enthusiasts
For those seeking more than just a meal, Pesta Rasa 2022 offered interactive sessions such as engaging talk shows and workshops. Visitors explored the stories behind beloved dishes and learned about emerging food trends. The event also hosted a diverse range of food vendors, making it the perfect place to indulge in everything from traditional Indonesian snacks to international cuisines.
A unique aspect of Pesta Rasa 2022 was its collaboration with the Singapore Tourism Board, introducing attendees to authentic Singaporean dishes. Food stalls like Toast Box, The Original Vadai, Kway Guan Huat Joo Chiat Popiah, and Love Handle were present, allowing visitors to experience the culinary delights of Singapore without leaving Jakarta.
Stay Connected
For those interested in exploring more about Pesta Rasa and its future events, visit Endeus.tv’s official website. Stay updated on upcoming festivals and culinary events that continue to celebrate the rich and diverse world of food.
Discover the Best Place for a Unique Culinary Journey
Food brings us joy and connects us to cultures from around the world. With each country’s distinct flavors and dishes, food festivals like Pesta Rasa by Endeus.tv offer a unique way to experience global cuisine. Organized by Endeus TV, a culinary brand created by PT. Kurio, Pesta Rasa curates a variety of authentic foods, bringing them to food lovers in Indonesia. Endeus TV is dedicated to showcasing the best in cooking, culinary trends, and lifestyle content for a fun and informative experience.
The History of Pesta Rasa by Endeus.tv
Originally launched in 2019 as the Endeus Festival, the event took place at Gandaria City Mall, South Jakarta, from December 25–27, 2019, under the theme “Fully Foodie Experience.” The festival featured various food vendors, live cooking demonstrations, food talks, a marketplace bazaar, community meetups, talent showcases, photo booths, art installations, and even a kids’ area.
Endeus Festival attracted food lovers from across Indonesia, who flocked to enjoy unique and delicious offerings from vendors such as Lawless Burgerbar, Kopi Kenangan, Kokumi, Pisang Goreng Madu Bu Nanik, Eatlah, Tema Kopi, Shirokuma, Gelato Secrets, Suwe Ora Jamu, and many more. Renowned chefs, including Ibu Sisca Soewitomo, James Lau, Lulu Andini, and Dony Muhadi, provided exciting cooking demonstrations, making it a memorable experience.
Pesta Rasa: A Digital Evolution in 2021
In 2021, due to the pandemic, Endeus.tv transformed the festival into a digital experience. Streaming on KASKUS TV and Instagram (@endeus.tv), the event continued to provide an engaging experience for audiences, centered on the theme “Empowering UMKM to Elevate Their Business.” Highlights included cooking classes, flash sales, live cooking, and insightful talks on building a successful culinary business. The online format allowed visitors to join for free, broadening access to this unique culinary journey.
Welcome to Pesta Rasa 2022: A Grand Return
This year, Endeus.tv brings back the festival as Pesta Rasa 2022, held as an offline event once again! The name “Pesta Rasa” reflects a broader concept than food alone – it celebrates taste, culture, and sensory experiences. Through Pesta Rasa, Endeus.tv aims to offer an even richer festival experience, incorporating not only food but also the atmosphere and community spirit that makes it memorable.
Pesta Rasa x Singapore Tourism Board: A Unique Collaboration
In 2022, Pesta Rasa partners with the Singapore Tourism Board, allowing visitors to explore Singaporean cuisine. Special activities include talk shows, culinary showcases, cooking demos, flash sales, and more. The chef lineup is stellar, featuring talents like Bjorn Shen from Singapore, Jonathan Alden, Ririn Marinka, Mikael Jasin, and William Gozali.
The Food Experience at Head in the Clouds Jakarta 2022
At Head in the Clouds Jakarta 2022, Pesta Rasa curated an exclusive lineup of food vendors, including Pig Me Up, Suck My Duck, Sushi Hiro, Yoshinoya, Janji Jiwa, Lawless Burgerbar, and Farm.girl. This selection of vendors brought an incredible array of flavors, from appetizers to desserts, catering to every taste.
With years of experience in food curation, Pesta Rasa by Endeus.tv tailors its selections to the diverse palates of festival-goers, from sweet to spicy. By listening to customer feedback and conducting research, Pesta Rasa ensures that every event is an immersive food experience that visitors can enjoy to the fullest.
Taste the Joy of Culinary Diversity with Pesta Rasa
Every dish at Pesta Rasa by Endeus.tv is crafted to satisfy different taste preferences, making it a culinary celebration where visitors can taste, explore, and savor new flavors. Food connects people, and Pesta Rasa brings everyone together to share in laughter, stories, and, of course, great food.
Celebrate life with taste, flavor, and the best in culinary curation at Pesta Rasa – where food becomes an unforgettable experience.
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