writer: Rebecca Hidayat
28 April 2022
The Best Place To Unforgettable Experience With Food
Food is everyone’s greatest joy. With so many countries that exist in this world, so did their cultures. Not to mention, it all also connected to their unique cuisine. Pesta Rasa is Springboard’s food festival and curator that combines all of the authentic food in the world that is held by Endeus TV. Endeus TV is a brand created by PT. Kurio is inspired by people’s enthusiasm for cooking, culinary, and lifestyle trends by presenting practical culinary ideas in content packaging that is fun for audiences.
Pesta Rasa itself started in 2019 but with the name ‘Endeus Festival’. The event took place at Gandaria City Mall, South Jakarta on December 25 – 27th, 2019 themed “Fully Foodie Experience”. A lot of food tenants are also participating in the Endeus Festival. Some of the activities that make Endeus Festival more fun are: live cooking demonstrations with famous chefs, food talks, marketplace bazaar, community meetup, talent showcase, photo booths, art installations, foodcourt, and fun kids area.
Many visitors came from other cities as well. They want to try out so many different authentics and delicious foods at the Endeus Festival. There are a lot of food tenants that are available there. Start from Lawless Burgerbar, Kopi Kenangan, Kokumi, Pisang Goreng Madu Bu Nanik, Eatlah, Tema Kopi, Shirokuma, Gelato Secrets, Suwe Ora Jamu, Eskimomo, The Duck King Sauce, SKS Dimsum, and many more.
The cooking demonstrations were also led by popular chefs. Such as: Ibu Sisca Soewitomo, James Lau, Lulu Andini, Dony Muhadi, Steby Rafael, Eiisabeth Wang, Yuda Bustara, Saskyra Rosano, Odie Jamil, and many more. Visitors can experience how they cooked many delicious cuisines from around the world. It was a really unforgettable experience.
Because of the Covid 19 pandemic, in 2021, Endeus decided to organise Endeus Festival by online media from KASKUS TV and live on Endeus’s instagram @endeus.tv. Even though this event is held digitally, Endeus always provides the best culinary experience to our audiences. Endeus Festival chose “Empowering UMKM to Elevate Their Business” as the big theme
A lot of fun activities included: cooking class, live cooking, flash sale, talkshow, and community review. With this topic specifically, Endeus wants to pamper audiences with a variety of information and experiences on how to build the best culinary business from home. Starting from determining culinary business ideas, to culinary business prospects in Indonesia. Visitors can enjoy it for free via live streaming.
The good news is, in 2022, Endeus Festival is back as an offline event! But this time, it changed to Pesta Rasa. The reason for choosing the name ‘Pesta Rasa’ is because it can elaborate so many things rather than just food. It can explain feelings, hobbies, and even food taste. Endeus wants to collaborate all those things into something bigger than a festival. Pesta Rasa also has speciality in food curation for festival events.
Pesta Rasa also collaborates with the Singapore Tourism Board. Pesta Rasa wants to make the audiences able to explore and experience Singapore through food as a starting point. The tenants that are participating in this event are also related to Singapore food. The activities that are held in Pesta Rasa 2023 are: talkshow, festival experiences, cooking demonstrations, flash sale, press conference, and quiz.
Cooking demo is led by a great chef as well. Start from Bjorn Shen from Singapore, Jonathan Alden, Ririn Marinka, Mikael Jasin, Victor Agustino, William Gozali, Vindex Tengker, and many more. As we know, Pesta Rasa is not complete without all tasty foods. Such as: Demie Bakmie, Wrap Roll, Ramu Nostalgia, Gelato Secrets, Totlah, Donat Kampung, Istana Sour-Beer-Liquor, On-Mee, Dough Darlings, Mala Moo, Snazzy Boom, Bite and Yum, By Jos Acha, Steggo, Momomaru, Saltboy, Basreng Gonjreng, and Kurimi Puff.
Not only the Pesta Rasa’s events are special, but also every food that Pesta Rasa curates for every festival that is needed. Pesta Rasa can provide your best choices of cuisine. Started at Head In The Clouds Jakarta 2022 Festival, Pesta Rasa curated their food tenants to serve delicious and tasty food festivals. From appetizer, main course, and dessert, it all combines in one place for the visitors. From local to international foods are also available.
With Pesta Rasa’s experience in many varieties of cuisine, we know that all people have different taste buds for every kind of food. That’s why as a food curator, we also listen to suggestions from audiences, related people, and of course with some research. Pesta Rasa creates an atmosphere that visitors are welcome to try or even test their appetite in food to get the best one.
At Head In The Clouds Jakarta 2022, this festival is one of the most popular festivals in Asia. With that being said, Pesta Rasa wants to make visitors enjoy all of the guest stars and have the best time with food also. The tenants that Pesta Rasa provided in Head In The Clouds Jakarta 2022 are: Pig Me Up, Suck My Duck, Sushi Hiro, Yoshinoya, Janji Jiwa, Kokumi, Lawless Burgerbar, Jolly Time, Farm.girl, Ragusa Ice Cream, GIOI, Max Pizza, Pepper Lunch, Ultramen, and many more.
Every food has its own unique taste and personality. From sour to sweet, from mild to spicy, it all combined to our feelings. Happiness is when you find your sanctuary of taste. But, we can also feel disappointed when the taste that we expect, doesn’t come as great as we think. It can amplify life itself. We have to enjoy and feel grateful for every meal! Let’s just taste the spice, sour, sweet, and all of the flavour at the same time. Because that’s what makes every dish special and spectacular.
Good food can also bring a lot of people together. How do we enjoy it together with laugh, story, even tears, conclude in Pesta Rasa meaning. Make your time better with every cuisine that Pesta Rasa sets up exclusively for you. There is no other way to enjoy your life other than a celebration with your favourite dish. Let’s celebrate great taste, flavour, sense, and savour.
