Immersive Fan Activities at ENHYPEN City Project Jakarta

The ENHYPEN CITY PROJECT JAKARTA, brought a month-long celebration of K-Pop magic to Jakarta. Starting August 9, 2024, this immersive project turned the city into a vibrant playground for ENGENEs (ENHYPEN’s fans). Organized by HYBE and Springboard, and supported by Gushcloud, the event combined exclusive fan activities, creative collaborations, and unforgettable performances.

The ENHYPEN CITY PROJECT JAKARTA offered a variety of engaging events, including:

• ENHYPEN POP-UP STORE: Hosted at Neo Soho Mall from August 9–25, this pop-up shop attracted over 10,000 fans. Attendees purchased exclusive merchandise and took photos at themed spots, showcasing the group’s international appeal.
• ENHYPEN NORAEBANG PARTY: Fans sang along to ENHYPEN’s hits during this karaoke event at Taman Mini Indonesia Indah.
• RANDOM PLAY DANCE: Held at Gelora Bung Karno’s Gate 6, this event allowed fans to show off their dance moves and connect with fellow ENGENEs.

Pikachu’s Unique Appearance

Pokémon’s Pikachu, dressed in a batik outfit, joined fans in dancing, singing, and posing for photos, amplifying the excitement.

Creative Marketing and Brand Collaborations

The event’s success was boosted by creative marketing campaigns. Collaborations with Ubiklan and LiniKini featured ENHYPEN-branded taxis and promotional videos on 340 KRL Commuter Line screens, ensuring citywide visibility.

ENHYPEN City Project Jakarta Offer Exclusive Hotel Packages

A partnership with Hotel Indonesia Kempinski Jakarta offered ENHYPEN-themed room packages, which sold out in just 20 minutes. Fans received concert tickets and limited-edition merchandise, reflecting their enthusiasm for the project.

Culinary Collaborations

Food and beverage partners like Kopi Soe, JumpStart, and Kokumi introduced ENHYPEN-themed menu items, selling over 36,000 units during the event. Fans also collected custom cup sleeves, adding a fun memorabilia element to their purchases.

The Grand Finale

The project culminated in a spectacular finale at Taman Mini Indonesia Indah, where more than 1,700 fans gathered for the ENHYPEN NORAEBANG PARTY and the dazzling Fountain Show. This artistic performance combined ENHYPEN’s music with dancing fountains, offering an extraordinary K-Pop experience.

A Global K-Pop Hub

With sponsors like BCA and extensive local partnerships, the ENHYPEN CITY PROJECT JAKARTA showcased Jakarta’s potential as a global K-Pop destination. The month-long celebration left fans with cherished memories and reinforced ENHYPEN’s impact on the global music scene.

For more updates on ENHYPEN’s activities, visit their official website or follow them on social media.