writer: rebecca hidayat
22 October 2022
Introduction to Head in the Clouds Jakarta Festival
The Head in the Clouds music festival, powered by 88rising, has quickly risen as a prominent platform for promoting Asian pride and culture in the global music scene. Established in 2018, this annual event has transcended its initial Los Angeles venue, reaching cities such as Jakarta and Manila. It serves not only as a stage for renowned artists like Rich Brian, Joji, and NIKI but also for up-and-coming talents from across Asia and North America.
Head in The Clouds: From LA to Jakarta and Beyond
Originally staged in Los Angeles, Head in the Clouds has grown into a must-attend festival, aptly dubbed the “Asian Coachella.” After expanding to Pasadena, the festival showcased an impressive mix of international and local artists, highlighting 88rising’s commitment to promoting Asian talent globally.
Significant Milestones and Cultural Impact
88rising’s journey began with the Double Happiness Tour, highlighting the demand for Asian representation in the U.S. music industry. This success led to the creation of Head in the Clouds, which has since become a cornerstone event featuring a mix of music and cultural expressions. Notably, the festival incorporates a unique culinary experience, adding a multi-sensory layer to the musical performances. In 2022, the festival expanded its reach to three major cities: Pasadena, Jakarta, and Manila. Each location was carefully selected to celebrate and promote Asian culture, with Jakarta featuring performances by local heroes like NIKI and Rich Brian, further cementing the festival’s impact in the region.
88rising’s Vision and Future Aspirations
Founded in 2015 by Jaeson Ma and Sean Miyashiro, 88rising has propelled Asian artists to global prominence. The company’s vision flourishes with each Head in the Clouds festival, especially in Jakarta, where it celebrates Asian talent and fosters community connections through music and arts.
What’s Next for Head in the Clouds Jakarta?
Looking forward, 88rising’s Head in the Clouds festival in Jakarta aims to unite global music fans and break cultural barriers. The event will return with more artists, highlighting the vibrant diversity of Asian music and culture. Fans can expect a rich mix of sounds, flavors, and artistic expressions defining today’s Asian music scene.
For more insights and updates on Head in the Clouds Jakarta and other upcoming events, visit 88rising’s official website. Follow HITC Jakarta social media for more stay tuned for the next edition of this groundbreaking festival.
Celebrating Asian Culture Through Music
Head in the Clouds by 88rising is more than just a music festival; it is a vibrant celebration of Asian culture and pride. Each year, it sets cultural benchmarks and offers a platform for artists and fans to unite over music and heritage. As it evolves, Head in the Clouds Jakarta remains a beacon of inspiration and unity in the music world.
For an in-depth recap and highlights from Head in the Clouds 2022, visit our detailed coverage on Springboard.
