writer: Rebecca Hidayat
28 April 2022
Experience the Magic of Pesta Rasa 2022
Pesta Rasa, organized by Endeus.tv, is a vibrant culinary festival uniting food enthusiasts to celebrate diverse flavors and traditions. This event features live cooking demonstrations, engaging talk shows, and a curated selection of food vendors, showcasing a rich tapestry of global and local cuisines.
Held at Gandaria City, Jakarta Selatan from August 19 to 21, 2022, this event featured many activities for food lovers. The festival’s theme, “Start With Food,” highlighted culinary arts as a basis for cultural exploration and community building.
A Celebration of Flavors and Culinary Arts at Pesta Rasa 2022
This isn’t just a food festival; it’s a celebration of culinary arts. The event featured a curated lineup of renowned chefs showcasing their skills through live cooking demonstrations. Attendees were treated to tips and tricks straight from the kitchen, making it a must-visit for aspiring home cooks and food lovers alike.
Interactive Experiences for Food Enthusiasts
For those seeking more than just a meal, Pesta Rasa 2022 offered interactive sessions such as engaging talk shows and workshops. Moreover, visitors explored the stories behind beloved dishes and learned about emerging food trends. Additionally, the event hosted a diverse range of food vendors, making it the perfect place to indulge in everything from traditional Indonesian snacks to international cuisines.
Furthermore, Pesta Rasa 2022 partnered with the Singapore Tourism Board, showcasing authentic Singaporean dishes. Consequently, stalls like Toast Box, The Original Vadai, and Kway Guan Huat Joo Chiat Popiah introduced visitors to Singapore’s culinary delights in Jakarta.
Stay Connected
For those interested in exploring more about Pesta Rasa and its future events, visit Endeus.tv’s official website. Stay updated on upcoming festivals and culinary events that continue to celebrate the rich and diverse world of food.
The History of Pesta Rasa by Endeus.tv
Originally launched in 2019 as the Endeus Festival, the event took place at Gandaria City Mall, South Jakarta, from December 25–27, 2019, under the theme “Fully Foodie Experience.” The festival featured various food vendors, live cooking demonstrations, food talks, a marketplace bazaar, community meetups, talent showcases, photo booths, art installations, and even a kids’ area.
Endeus Festival attracted food lovers from across Indonesia, who flocked to enjoy unique and delicious offerings from vendors such as Lawless Burgerbar, Kopi Kenangan, Kokumi, Pisang Goreng Madu Bu Nanik, Eatlah, Tema Kopi, Shirokuma, Gelato Secrets, Suwe Ora Jamu, and many more. Renowned chefs, including Ibu Sisca Soewitomo, James Lau, Lulu Andini, and Dony Muhadi, provided exciting cooking demonstrations, making it a memorable experience.
Pesta Rasa: A Digital Evolution in 2021
In 2021, due to the pandemic, Endeus.tv transformed the festival into a digital experience. Streaming on KASKUS TV and Instagram (@endeus.tv), the event continued to provide an engaging experience for audiences, centered on the theme “Empowering UMKM to Elevate Their Business.” Highlights included cooking classes, flash sales, live cooking, and insightful talks on building a successful culinary business. The online format allowed visitors to join for free, broadening access to this unique culinary journey.
Welcome to Pesta Rasa 2022: A Grand Return
This year, Endeus.tv brings back the festival as Pesta Rasa 2022, held as an offline event once again! The name “Pesta Rasa” reflects a broader concept than food alone – it celebrates taste, culture, and sensory experiences. Through Pesta Rasa, Endeus.tv aims to offer an even richer festival experience, incorporating not only food but also the atmosphere and community spirit that makes it memorable.
